Rohan Editor 
In the villages of Sonitpur district under Assam’s Bihaguri development block, an agricultural revolution is taking place, driven entirely by local women. The “Joymati Farmers’ Producer Company,” which started on October 13, 2021, with just 20 members, has blossomed into a formidable collective of over 650 women farmers. Balancing early morning household chores with intensive field labor, these women have transformed small-scale farming into a commercial movement. Over the past year, the company expanded its operations across 1,000 hectares of land, generating an impressive ₹1.40 crore in overall revenue by selling everything from home-grown pumpkins to mustard oil under their own “Joymati” brand.
A major catalyst for their financial leap has been a lucrative corporate partnership with PepsiCo to cultivate potatoes specifically for chip production. Last year, the collective invested ₹27 lakh into a 100-bigha potato cultivation project, which generated ₹50 lakh in revenue and brought in a neat ₹23 lakh profit. Their diverse crop portfolio is seeing exponential growth as well; their pumpkin sales alone brought in ₹90 lakh last year and are projected to triple in the upcoming season. Celebrated by local communities and agricultural experts alike, the success of the Joymati collective stands as a powerful testament to rural women’s resilience, financial independence, and ability to lead transformative economic change in India’s agricultural sector.
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