Prime Minister Modi Calls on Youth to Create Handloom-Themed ‘Get Ready With Me’ Videos for National Handloom Day
anuprova 
Prime Minister Narendra Modi has urged the nation’s youth to leverage popular social media trends by creating “Get Ready With Me” (GRWM) style videos centered around traditional Indian handloom products. In a video message shared on his social media handles ahead of National Handloom Day, the Prime Minister encouraged citizens to proudly feature their favorite indigenous outfits and textiles online to boost global visibility. Emphasizing the historical significance of August 7—the day the Swadeshi Movement was launched in 1905—he noted that embracing local crafts fosters national unity and self-reliance. By adopting contemporary digital formats like GRWM videos, the campaign aims to inspire younger generations to embrace ethnic wear while providing much-needed financial support, market exposure, and livelihood opportunities to local weavers, artisans, and small traders across the country.
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