Purbalee Dutta 
Apple Inc is set to overtake Samsung Electronics Co and become the world’s largest smartphone maker this year, marking the first time in over a decade. The growth is fueled by the strong launch of the iPhone 17 series and a wave of consumers upgrading their devices, according to Counterpoint Research.
Released in September, the iPhone 17 lineup—including four models—has seen robust sales in key markets like the United States and China, driving double-digit year-over-year growth. The new iPhone Air, promoted as the world’s thinnest iPhone, sparked long queues as eager buyers rushed to purchase it. Apple has also benefited from easing US-China trade tensions and a weaker dollar, boosting sales in emerging markets.
iPhone shipments are projected to rise 10% in 2025, outpacing Samsung’s expected 4.6% growth, in a global smartphone market anticipated to grow 3.3%. Apple is forecasted to capture a 19.4% market share, reclaiming the top spot for the first time since 2011. Analysts attribute this surge not only to the iPhone 17’s popularity but also to the natural upgrade cycle and strong secondhand iPhone sales, which are encouraging users to move to newer models.
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